On September 16, Xu Ning, Vice President of the Jiangsu Provincial Foreign Cultural Exchange Association, led a delegation on a friendly visit to the Malaysia Jiangsu Entrepreneurs Business Association. The President of the Malaysia Jiangsu Entrepreneurs Business Association warmly received the delegation and held a seminar. The purpose of this visit was to further strengthen the close ties between Jiangsu Province and Malaysia in the fields of cultural exchange, economic and trade cooperation, and to jointly explore new opportunities under the Belt and Road Initiative.

Image 1: Seminar Venue
President Sun Jianwei introduced a series of achievements the Business Association has made since its establishment, including serving enterprises along the Belt and Road, promoting economic and trade exchanges between Jiangsu and Malaysia, and building platforms for business cooperation. Through fundraising and donations, the Business Association has developed from scratch, not only helping Jiangsu enterprises integrate into the Malaysian market but also organizing various activities to strengthen ties and offer a valuable platform for resource and information exchange. The Business Association has also actively promoted cultural exchange between the two regions, deepening mutual understanding.
Vice President Xu Ning highly praised the contributions of the Malaysia Jiangsu Entrepreneurs Business Association in Malaysia. She stated that during this visit, she deeply felt the cultural heritage of the Chinese community in Malaysia, especially the enduring and profound Chinese education system. The perseverance and transmission of this culture are moving. She mentioned that Nanjing, where Zheng He worked and lived for a long time, carries a rich historical and cultural legacy. Jiangsu plans to bring the opera Zheng He to Malaysia to perform, aiming to strengthen the friendly exchanges between the two countries’ people through the arts and respond to the concept of a community with a shared future for mankind. During the meeting, both sides also had lively discussions on topics such as the Jiangsu International Service Trade Exhibition and the internationalization of cultural enterprises. Vice President Xu Ning pointed out that although cultural enterprises do not make up the majority in the “going global” strategy, they have enormous potential. She hopes more high-quality cultural cooperation projects will be implemented in the future, further deepening the friendship and cooperation between the two regions.
Additionally, Sun Shuqing, Minister-Counselor of the Chinese Embassy in Malaysia, also attended the meeting. He shared the history of diplomatic relations between China and Malaysia, along with some vivid stories, emphasizing the important role of cultural identity and cultural confidence in promoting cooperation between the two countries. He encouraged both sides to carry out more cooperation in fields such as Chinese education and cultural performances.

Image 2: Both Sides Exchange Souvenirs and Take a Group Photo, President Sun Jianwei (left), Vice President Xu Ning (right)
This visit not only enhanced the friendship and understanding between the two regions but also laid a solid foundation for future cooperation and development. It is believed that through mutual exploration, cultural exchanges and cooperation between Jiangsu and Malaysia will reach new heights.

Image 3: President Sun Jianwei (sixth from the left), Vice President Xu Ning (eighth from the right), and Minister-Counselor Sun Shuqing (seventh from the right) with other attendees in a group photo
The leaders and entrepreneur representatives attending this exchange meeting also included: Wang Hongjun, Chairman of Jiangsu Cultural Investment Management Group; Wu Lintong, Vice General Manager; He Meng, Office Director; Liao Yi, General Manager of Jiangsu Grand Theater Operations Management Co., Ltd.; Wu Jin, Deputy Secretary-General of the Jiangsu Provincial Foreign Cultural Exchange Association; Li Sisi, Vice General Manager of Jiangsu Grand Theater Operations Management Co., Ltd.; Liu Jia, Assistant General Manager; Chen Ye, Office Director; Sun Keqiang, Executive Vice President of the Malaysia Jiangsu Entrepreneurs Business Association; Dai Zhiwei, Deputy Secretary-General; and others.